Windsor Digital vs Delivery Apps: A Cost Comparison

The comparison at a glance

Every restaurant ordering platform takes a cut. The question is how big that cut is, and whether it leaves you with enough margin to actually run a profitable business.

Here is the headline comparison:

Platform	Commission	Monthly fee	Setup fee	Contract
UberEats	25-35%	Varies	$0	Often required
DoorDash	15-30%	Varies	$0	Often required
Menulog	14%+ (orders)	From $0	$0	Varies
me&u	Varies	$200-$500+	Varies	Yes
Windsor Digital	2%	$0	$0	None

The numbers are not subtle. The difference between 30% and 2% is the difference between losing money on every order and running a profitable business. But let us get specific.

Weekly cost at $5,000 revenue

A restaurant doing $5,000 per week in orders is a typical independent venue — maybe 30-50 orders per day at an average of $25-$30 each. Here is what each platform costs at that volume:

Platform	Commission rate	Weekly platform cost	Stripe fees (1.7% + 30c)	Total weekly cost
UberEats	30%	$1,500	Built into commission	$1,500
DoorDash	25%	$1,250	Built into commission	$1,250
Menulog	14%	$700	Built into commission	$700
Windsor Digital	2%	$100	~$85 + ~$60	$245

With Windsor Digital, the $100 is the 2% platform fee. The Stripe processing fee adds approximately $145 per week (1.7% of $5,000 = $85, plus 30c per transaction across roughly 200 orders = $60). Your total cost is approximately $245 per week.

Compare that to UberEats at $1,500 per week. The difference is $1,255 per week — money that goes directly to your bottom line instead of to a delivery app.

Important note: UberEats and DoorDash also pay payment processing fees, but these are absorbed into their commission rate. The commission you pay them covers everything including payment processing. With Windsor Digital, the Stripe fee is separate and transparent.

Weekly cost at $10,000 revenue

A busier restaurant doing $10,000 per week — perhaps 50-80 orders per day:

Platform	Weekly platform cost	Stripe fees	Total weekly cost
UberEats (30%)	$3,000	Built in	$3,000
DoorDash (25%)	$2,500	Built in	$2,500
Menulog (14%)	$1,400	Built in	$1,400
Windsor Digital (2%)	$200	~$290	$490

At $10,000 per week, UberEats costs you $3,000. Windsor Digital costs approximately $490. The weekly saving is $2,510.

At this volume, the savings are large enough to materially change your business. $2,510 per week is an additional staff member. It is a marketing budget. It is new equipment. Or it is simply profit you were previously giving away.

Annual savings: the numbers that matter

Weekly figures can feel abstract. Here is what the savings look like annualised:

Weekly revenue	Annual UberEats cost (30%)	Annual Windsor Digital cost (2% + Stripe)	Annual savings
$5,000/week	$78,000	$12,740	$65,260
$10,000/week	$156,000	$25,480	$130,520
$15,000/week	$234,000	$38,220	$195,780
$20,000/week	$312,000	$50,960	$261,040

A busy restaurant doing $20,000 per week saves over $261,000 per year by moving orders from UberEats to a direct ordering channel. Even at $5,000 per week, the saving is $65,260 — more than many restaurant employees earn in a year.

These are not theoretical numbers. This is basic arithmetic: the difference between paying 30% of your revenue and paying 2% of your revenue, plus standard payment processing.

What about Stripe fees?

Stripe charges 1.7% + 30c per transaction for Australian cards. This is the standard payment processing fee that applies when a customer pays by card. It is worth understanding because it is sometimes raised as a "hidden cost" of direct ordering platforms.

Here is the reality: every platform pays payment processing fees. When UberEats charges you 30%, that includes their payment processing costs. When Windsor Digital charges you 2%, the Stripe fee is separate and visible on your Stripe dashboard.

The total cost of Windsor Digital (2% platform fee + 1.7% + 30c Stripe fee) works out to roughly 3.7% + 30c per transaction. On a $50 order, that is $2.15. On the same order, UberEats charges $15.

Some restaurant owners compare the 2% Windsor Digital fee to Stripe alone and think they are paying double fees. You are not. The 2% is the platform fee for your branded ordering page, menu management, order dashboard, QR codes, and receipt system. The Stripe fee is the payment processing fee. Together, they are still a fraction of what any delivery app charges.

For a full breakdown of Stripe fees, visit our pricing page.

The real question: it is not just about cost

The cost comparison makes the financial case obvious. But there is something more important at stake: your customer relationships.

When a customer orders through UberEats, UberEats owns that relationship. They have the customer's email, phone number, order history, and preferences. You get none of it. If UberEats decides to promote a competitor, your customer sees that competitor first. If UberEats raises your commission rate, you have no leverage because you have no direct relationship with your customers.

When a customer orders through your own ordering page, you own that relationship. You know who they are, what they order, and how often they come back. You can build loyalty, offer specials to regulars, and communicate directly without a platform in the middle.

For delivery apps like me&u and Bopple, the same principle applies. Any platform that sits between you and your customer controls the relationship. The less you depend on intermediaries, the more control you have over your business.

The cost savings are compelling — $65,000 to $261,000 per year depending on volume. But the strategic value of owning your customer relationships is worth even more in the long run.

If you are ready to see what direct ordering looks like for your restaurant, the Windsor Digital platform overview has everything you need. Setup takes under 10 minutes, and you can start shifting orders from delivery apps the same day.