Most independent restaurants leave 5 to 12% of their revenue on the table by not offering online ordering. Use the calculator below to see what that looks like for your business.
Estimated additional revenue from online ordering
Customers browse the full menu and add extras they would have skipped at the counter.
Add captured pre-orders, fewer walkaway customers during busy periods, and reduced order errors.
All of the above plus faster table turns from QR ordering and repeat customers ordering ahead.
Projections are illustrative estimates based on published industry research, not guaranteed outcomes. Actual results depend on your venue, location, menu, and customer base. See sources below.
The research
These are not made up numbers. Every figure below comes from published industry research. We use the conservative end because every venue is different.
Customers browsing a digital menu spend 23% more on average than those ordering at the counter. No time pressure means they see the full menu, add extras, and choose upgrades.
Source: Restolabs, 2026During your busiest periods, nearly half of incoming phone orders never get answered. 60% of those customers never call back. Online ordering captures every one of them.
Source: HungerRush, QSR MagazineCustomers order as soon as they sit down instead of waiting for a server. Faster turns mean more covers per lunch and dinner service.
Source: Menumiz, 2025Customers now expect to order from their phone. Venues without it are starting to feel behind. No app download required. Just scan and order.
Source: RG Strategic, Hospitality Australia surveyBeyond the numbers
Revenue is only part of the picture. Restaurant owners who add online ordering consistently report these improvements to their day to day operations.
Orders come in digitally. Staff focus on service instead of answering phones during the rush.
The customer selects exactly what they want. No mishearing over the phone. No scribbled notes.
See which items are popular, when your busiest times are, and what the average order looks like.
No feeling rushed at the counter. They browse the full menu, consider extras, and order when ready.
Customers order ahead and walk straight to pickup. Shorter lines mean fewer people walking away.
72% of Australian diners prefer venues with QR ordering. Not offering it is starting to feel behind the times.
Common questions
No. The calculator shows illustrative projections based on published industry averages, not guaranteed outcomes. Industry research shows digital orders average 23% higher order values and restaurants typically see 10 to 20% sales increases after implementing online ordering. We use 5 to 12% in the calculator because we would rather underestimate than overstate. Your actual results will depend on your venue, location, menu, customer base, and how actively you promote online ordering.
Three main sources. First, customers browsing a digital menu add more items because there is no time pressure. Second, you capture orders that would have been lost to unanswered phone calls and long queues during peak service. Third, QR code ordering at tables means faster turnover and more covers per service.
Customers scan a QR code on the table and a webpage opens on their phone. There is no app to download, no account to create. If they can use a phone camera, they can order. You can always take orders the traditional way alongside it.
Most restaurant owners are live in under 10 minutes. You can photograph your existing printed menu and AI reads every item, price, and category automatically. Or add items manually if you prefer.
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Features · Pricing · How it works · Setup guide · Online ordering Australia