Pizza Elettrica: New York-Style Pizza in Thornbury, and How to Order Online

Quick answer: if you searched "pizza electrica", you are almost certainly looking for Pizza Elettrica, the New York-style pizzeria in Thornbury, Melbourne. The name is Italian for "electric" and it is spelled with a double t: Elettrica. You can order from them online for pickup at pizza-elettrica.windsordigital.com.au, and this guide covers what they do, where to find them, and how the ordering works.

First, the spelling: Elettrica, not Electrica

This one trips almost everyone up. The correct spelling is Pizza Elettrica. Elettrica is the Italian word for electric, with a double t and no c in the middle. People search it from memory as "pizza electrica", "pizza elletrica", or "pizza elettrica melbourne", and every one of those is chasing the same place: a pizzeria in Melbourne's inner north turning out New York-style pies.

So if you have landed here after a slightly wrong guess at the spelling, you are in the right spot. Here is everything worth knowing.

Where Pizza Elettrica is

Pizza Elettrica is in Thornbury, in Melbourne's inner north, a short run up from Northcote and Brunswick. It has been written up by Broadsheet for its New York-style pies, and it has a steady following on Instagram and Facebook at @pizzaelettrica.

Trading hours and the exact address are the sort of thing that changes with seasons and public holidays, so the safest move is to check their socials or their ordering page before you drive over. Both are kept current by the venue itself.

What "New York-style" actually means

New York-style pizza is a specific thing, and it is worth knowing what you are ordering. The base is thin and hand-stretched, the slice is wide and foldable, and the crust carries a light char from a hot deck oven. It is built to be eaten by the slice, often folded down the middle so you can walk and eat at the same time.

That makes it a different animal to a couple of styles people mix it up with:

• Neapolitan pizza is smaller, puffier at the edge, and softer in the centre, cooked screaming hot for a short time. You eat it with a knife and fork.
• Pan or deep-dish pizza is thick, bready and heavy, built in a tin. A meal in one slice.
• New York-style sits in between: thin and structured enough to fold, big enough that two or three slices is dinner.

If you like a slice you can pick up, fold and eat without cutlery, New York-style is the one you are after.

How to order from Pizza Elettrica online

Pizza Elettrica takes online orders through their own ordering page, not through a delivery app. The page lives at pizza-elettrica.windsordigital.com.au, and ordering works like this:

• Open the page on your phone. Nothing to download and nothing to sign up for.
• Browse the menu, add your pizzas, and adjust anything the menu lets you customise.
• Pick a pickup time. If a time slot is full, it shows as full and you choose the next one, so your order does not land on a kitchen that is already slammed.
• Pay from your phone. You get an emailed receipt, and the order goes straight to the kitchen.

Because it is the venue's own page and not a third-party marketplace, the order goes directly to Pizza Elettrica and there is no delivery-app commission padding the price. That is better for the pizzeria, and it usually means the menu you see is the real menu at the real price.

What happens after you hit order

Here is the part most people never see. When you place an order on that page, it does not sit on a tablet waiting for someone to notice. It prints straight into the kitchen as a docket.

Pizza Elettrica runs two printers wired into the shop's network. A rugged impact printer sits near the pizza oven and prints the food dockets, and its clatter is loud on purpose, so the kitchen hears every new order land without watching a screen. A second, quieter printer at the bar handles drinks. When you order a couple of pizzas and a few drinks in one go, the order splits by itself: pizzas print in the kitchen, drinks print at the bar, and nobody carries paper across the room.

The upshot for you as a customer is a quieter kind of reliability. Your order does not get missed in a rush, the kitchen sees it seconds after you pay, and your pickup time means something. If you want the full detail on how kitchen printing works, we wrote a separate guide on how online orders reach a kitchen printer.

Why the pizzeria runs its own page

Plenty of restaurants only exist online through UberEats, Menulog or DoorDash, where the platform owns the customer and takes a 25 to 35 percent cut of every order. Pizza Elettrica runs its own branded ordering page instead, through Windsor Digital, the ordering system we build for independent Australian venues.

For a pizzeria, the maths is simple. On a third-party app, a chunk of every order goes to the platform. On its own page the fee is a fraction of that, the pizzeria keeps its own customers, and the menu and pricing stay in the venue's hands. If you are curious about the numbers, our complete guide to online ordering for restaurants breaks the whole thing down.

The short version: when you order from pizza-elettrica.windsordigital.com.au, more of your money reaches the people actually making the pizza.

Run a venue and want the same setup?

If you own a restaurant and this is the kind of setup you want, an own-branded ordering page with kitchen printing built in, that is exactly what Windsor Digital does. Your menu goes online at your own address, customers order and pay from their phone, and dockets print in your kitchen the moment you connect a printer. Pricing is 2% per order with no monthly fee and no contract. You can see how it works or set up QR ordering the same way Pizza Elettrica did.

And if you just came for the pizza: it is spelled Elettrica, it is in Thornbury, and you can order it at pizza-elettrica.windsordigital.com.au.