How Don Set Up Their Own Ordering Page Without Talking to Us Once
Most software companies would tell this story differently. They would say their setup team walked the customer through it. We cannot, because we were not there.
Don is a small venue in Surry Hills, Sydney. You can see the ordering page at don.windsordigital.com.au. It is a real page taking real orders, not a demo we built to show you.
They found us the same way you probably did
A Google search, our website, and a signup form. No demo call, no sales rep, no follow-up sequence. The first we properly knew about it was a live venue appearing in the dashboard.
That is worth pausing on, because it is the part most vendors in this category cannot do. If getting a quote requires a conversation, the conversation exists to sell you something. Don never had one.
Then they did the whole thing themselves
They added the menu, connected a kitchen printer, and published the page. Alone, in an afternoon.
The menu goes in from a photograph of the paper one. You check what comes back, because the reading is good but it is not perfect, and prices are the thing worth double checking. Then you connect a bank account through Stripe so money lands in your account rather than ours, and you publish.
The kitchen printer is usually the part people expect to be hard. It is the part that makes online ordering survivable during service, because an order that prints is an order nobody has to watch a tablet for. Don’s owner set it up without help.
We have never been to the shop
Windsor Digital is based in Melbourne. Don is in Sydney. Nobody from here has stood in that venue, looked at their setup, or plugged anything in.
We mention it because "easy to set up" is a claim every vendor makes, and it usually means easy once their person has been out to you. There was no person. There was no visit. There was a website and an afternoon.
Where we did show up
Windsor Digital was built first around a pizzeria, where an order goes in now and gets collected at a set time later. That is right for pizza. It is wrong for a venue where most of the menu takes two minutes, and the honest answer to "when will this be ready" is a couple of minutes, not a quarter past two.
Don’s owner told us. We built a second way of quoting pickup times, and it was live the next day. Don’s customers now see "ready in about 2 minutes" instead of a time that made a two minute order look like a booking.
It shipped as a setting any venue can switch on, not a one-off for Don. That is generally how this works. One operator runs into something, the fix gets built properly, and it becomes part of the product for everyone. You are not waiting on us to build your version of it.
The part we do not advertise
Owners message at odd hours, half expecting to hear back the next morning. They usually do not wait that long.
We are not going to dress that up as a support guarantee, because it is not one. There is no ticket queue and no service level to point at. It is just what happens when the people who built the thing are the people reading the messages, and we would rather tell you that honestly than promise you something that gets harder to keep as more venues come on.
What they do not use
Don does not use table QR codes, and does not cap how many orders come in at once. Both are sitting there in the dashboard. They did not need either, and nothing made them set those up before they could go live.
That is worth saying out loud, because most systems in this category make you walk through everything they can do before they let you take a single order. Don sells food. They turned on the part that sells food.
What this actually proves
The useful thing about Don’s story is not that they liked it. It is that they never needed us to get going, and we were there anyway when they did.
Those two things are normally a trade off. Software you can set up alone tends to leave you alone with it, and you find that out the first time something breaks on a Friday night. Software that comes with real support tends to come with a sales process, a monthly fee and a contract attached, because someone has to pay for the support team. Don got both, and only needed the second one once.
Who this will not suit
Worth being straight about it. Windsor Digital does not do delivery, so if what you want is drivers turning up at your door, this is not that and we are not pretending otherwise.
And the pricing genuinely stops making sense at a certain size. At 2% per order with no monthly fee, you pay us more as you sell more. Somewhere between five and ten thousand dollars a month in online orders, depending on what the competitor charges, a flat monthly fee works out cheaper than we do, and you should take the flat fee. We are built for venues below that line, which is most independent venues.
If you want the same thing
Take a photo of your menu, check what comes back, connect your bank and publish. No monthly fee, and 2% per order when you actually sell something. See what it costs or how the setup works first if you would rather read before you start.
If you get stuck, you already know who reads the messages.
Ready to try it yourself?
Get your own ordering website in under 10 minutes. No monthly fee, no contract.
Get started free →Frequently asked questions
Don’s owner set it up in an afternoon, alone, without contacting us. That covers adding the menu, connecting a kitchen printer and publishing the page. Being live in about 10 minutes assumes your menu imports cleanly on the first go, so treat an afternoon as the honest upper end rather than the marketing number.
No. There is no demo call, no sales rep and no setup fee. You sign up, add your menu and publish. Every new venue gets a quick check from us before it can take orders, but that happens after you have already built the thing rather than as a gate in front of it.
No. Don’s owner connected the printer in Sydney while we were in Melbourne. The printer talks to your ordering page over your existing internet connection, so there is no site visit, no installer and no hardware you have to buy from us.
You message us and a person who worked on the product reads it. We are not going to promise a response time we cannot keep as we grow, but the people answering are the people who built it.
Two percent per transaction, with no monthly fee, no setup cost and no lock-in contract. Stripe charges its own processing fees separately, so budget for both rather than treating 2% as the all-in number.
You set how many orders your kitchen takes at a time. When a window fills up, the next customer is offered a later pickup time instead of piling onto the same rush. Nothing gets turned away, it just spreads out. Don does not use this, because the kitchen is not the bottleneck there, but it is there if yours is.
No. Your ordering page is a normal web page. If you use table QR codes, a customer points their phone camera at the code and the menu opens in their browser. No app, no download, no account to create. You print the codes yourself from your dashboard.
Payments run through Stripe directly into your own bank account. We never hold your money and it does not sit with us on the way through. Payouts follow Stripe standard schedule for your account rather than anything we control.
The order still arrives. Your orders screen is the source of truth and the printer is a convenience on top of it, so a docket that fails to print gets flagged on the orders board with a reprint button rather than quietly disappearing.
No. Sizes, extras and add-ons are handled as option groups on an item, and you control the order they appear in. It is worth putting the choices that grow an order near the top.
No contract, no notice period and no exit fee. If you stop taking orders we stop charging you, because there is no monthly fee to keep paying. Your menu and your order history stay in your dashboard for as long as the account is open.